Dr. Alice Baldock

Alice has been supporting patients as a practising NHS doctor and GP for over 20 years.  Her extensive experience has also led her to provide support to other practitioners as an associate trainer for GPs and an appraiser for NHS GPs.

An NHS accredited life coach, Alice is 

passionate about supporting those struggling with work, conflict or health related stress. Specialising in the effects of hormonal changes on personal wellbeing, Alice offers expert support in navigating the challenges around post natal or menopausal transitions.    


MBBS (Bachelor of Medicine and Bachelor of Surgery from Imperial College London)

MRCGP (Member of the Royal College of General Practitioners)

DRCOG (Diploma of the Royal College of Obstetrics and Gynaecologists)

ILM Level 5 Coaching (Diploma in Coaching and Mentoring from ILM)



AMB Life Coaching offers face-to-face life coaching sessions with Dr. Alice Baldock at the Natural Health Shop in Hertford.  The 50 minute sessions are confidential and personalised to the needs of each individual client with an average of five to six sessions usually required.  Clients can choose to book a package of sessions or individual sessions as needed.  We currently offer a package of seven sessions for the price of six.

Individual session

50 minute session

OFFER: package of seven


Seven sessions for the price of six


About Life Coaching

Throughout our lives we are required to make hundreds if not thousands of decisions, personal, professional and everything in-between. In the vast majority of situations, we are able to weigh up the pros and cons of our choices and decide upon a path to follow. There are, however, times when we all need a little help to organise our priorities.

Life coaching can be defined as the art of facilitating another person’s learning, development, well-being and performance. Coaching raises self-awareness and identifies choices. Through coaching, people are able to find their own solutions, develop their own skills and change their own attitudes and bahviours. The whole aim of life coaching is to close the gap between people’s potential and their current state.


AMB Life Coaching will help you create achievable goals for a positive future.

Frequently asked questions

Q: Is Life Coaching what I need?

A: If you need a respectful, confidential and safe place to discuss and work out your needs in life then Life Coaching is for you.  Coaching is all about enabling a change and doing this in your own way.

Q: Is Life Coaching the same as psychotherapy or other forms of psychological talking therapies?

A:  No it is not. Life Coaching uses empowering, motivational methods to help you reach goals or make changes in your life.  Psychotherapy and other forms of psychological talking therapies are used to treat specific emotional and mental health conditions.  If I feel that you would require different help in the form of psychological support then I would signpost you to experts in that field.  You can find out more about psychotherapy and other psychological talking therapies from the NHS.

Q: How many sessions of Life Coaching will I need?

A:  The average number of sessions is five to six, however the sessions new led by you and if you feel you require fewer or more sessions then we can arrange that accordingly.

Q: Who will be the Life Coach during my session?

A:  All Life Coaching sessions at AMB Life Coaching are with Dr. Alice Baldock.  Further information about Dr. Baldock can be found at the top of this page.

Q: How do I book a session?

A:  All bookings can be made directly through the Natural Health Shop in Hertford either in person or over the phone.  For further details on how to book click here.

Q: How much does the Life Coaching session cost?

A:  Individual sessions are charged at £85 for a 50 minute session.  Clients can also choose to purchase a package of seven sessions for the cost of six.

Q: Where are the sessions held?

A:  All Life Coaching sessions are conducted in a private consultation room at the Natural Health Shop in Hertford.  Details of our location can be found here.

© 2019 AMB Life Coaching